Market Research_Associate

Aliases: Product Executive, Research Associate

Industry/Sector(s): IT-ITeS

 

JOB DESCRIPTION 1

The tasks a Market Research Associate is expected to perform include:

• Undertaking detailed market research to create product backlog or product funnel

• Collecting data and undertaking exhaustive analysis including competitive analysis

• Providing inputs to teams involved in designing, manufacturing or management of product lifecycle

 

WORK ENVIRONMENT 4, 5, 1

• It is a desk job

• Needs to handle a team of research trainees/analysts

• Local travelling is not a part of this job role

• Part-time work and contractual jobs may be available

• Work from home option is not available

Working hours

• Multinational organization usually work for 5 days a week and 8 to 9 hours everyday. This may vary from organization to organization

• Shift working may be available

• Overtime is required

Is the job suitable for a candidate with special needs?

This may vary from organization to organization

 

EDUCATIONAL QUALIFICATIONS AND TRAINING 1

• Preferably, Bachelor's degree in Management/Business/Marketing/Science

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KEY COMPETENCIES 1

• Knowledge of different processes involved in collecting effective data/information

• Proficient in carrying out rule-based analysis on data/information

• Well-versed with different methods used to interpret the market/industry trends

• Knowledge of presenting research and analysis data in a structured way

• Well-versed with how to check and make corrections to documents for common editorial problems and errors like deviations, factual accuracies, etc.

• Knowledge of  document preparation tools including Word, Visio, PowerPoint, Excel, etc.

• Knowledge of current practice in conducting market research and analysis

 

DESIRABLE COMPETENCIES 1

• Training courses in statistical tools and platforms like SPSS, SAS, STATA and/or Excel

• Quality training

• Communication skills

• Ability to work in a team

 

CAREER PROGRESSION PATH 3

Head of Sales

            ↑

GU Sales Lead

            ↑

Regional BD/Sales Lead

            ↑

Senior Product Marketing Manager → Movement to other occupation*                                                

           ↑

Product Marketing Manager

           ↑

Market Research Associate

           ↑

Management Trainee

* Other industry verticals like Banks, Retail, Insurance, and Manufacturing are turning into key verticals for the Engineering & R&D sub-sector

 

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EXPECTED EARNINGS 2

• For candidates with experience - Rs 24,000 to Rs 75,000 per month

These figures are indicative and subject to change

 

REQUIRED WORK EXPERIENCE 1

Generally, 0-2 years of work experience/internship in market research/ data analyst roles is required

 

KEYWORDS 

• Market Research Associate

• Product Executive

• Data Analyst

• Market Research Analyst

• Research Associate

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OCCUPATIONAL CODES AND STANDARDS 

Standard                          Code                         Description

NCO 2015                         2431.0501                 Market Research_Associate

ISCO 2008                        2431                          Advertising and Marketing Professionals

NIC 2008                           73200                       Market research and public opinion polling

QP Reference                   SSC/ Q 6302             Market Research Associate

NSQF7                              Not Available