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Certificate in Digital Marketing

Job Description

To equip learners with practical skills in digital marketing, data analytics, and content marketing for effective online business growth.


Objective: The Certificate in Digital Marketing + Google Analytics + Content Marketing is designed to provide learners with hands-on knowledge of digital strategies, online consumer behavior, and performance tracking. The course covers core digital marketing concepts including SEO, social media marketing, email marketing, and paid advertising. Students also learn Google Analytics to monitor, analyze, and optimize website and campaign performance. Additionally, the content marketing module teaches how to create compelling content, develop marketing campaigns, and engage target audiences effectively.

Eligibility Criteria

Criteria 1

Criteria 2

Experience

Training Qualification

12th

Pursuing Continuous Schooling

1 Year

None

12th

Passed

6 Months

None

Degree

Passed

No Experience

None


Sector

Digital, Visual & Social Media

Certifying Bodies

National Education Training And Development

Type of Organisation

Board of Vocational Education

Learning Module In Job Role/Syllabus

Occupation Standards/Syllabus

NCO Code

Mandatory/ Optional

Duration

  • Module 1: Fundamentals of Digital Marketing

  • Module 2: Website & SEO

  • Module 3: Google Analytics

  • Module 4: Content Marketing Fundamentals

  • Module 5: Advanced Digital Marketing Techniques

  • Module 6: Professional Practice & Marketing Strategy




N/A






Mandatory





3 Months



Career Opportunities

Entry-Level Roles (0–2 Years)

  • Digital Marketing Executive

  • SEO / SEM Analyst

  • Content Marketing Associate

  • Social Media Marketing Assistant

  • Marketing Analytics Trainee

Mid-Level Roles (3–6 Years)

  • Digital Marketing Specialist

  • Content Marketing Strategist

  • Social Media Manager

  • Google Analytics Expert / Web Analyst

  • Marketing Campaign Manager

Senior-Level Roles (7+ Years)

  • Digital Marketing Manager / Head

  • Content Director / Lead Strategist

  • Analytics & Performance Marketing Manager

  • Corporate Marketing Consultant

  • Entrepreneur – Digital Marketing Agency Owner

Freelancing & Entrepreneurship Opportunities

  • Freelance digital marketing consultancy for businesses

  • Social media management and content strategy services

  • Google Analytics-based performance audits and reporting

  • Launching an online marketing agency or consultancy

  • Conducting online workshops, webinars, and courses on digital marketing


Duration Hours

Theory :

MAN

Practical :

100

Employability Skills :

20

OJT (Mandatory) :

20

Specializations in Course

  • Digital marketing fundamentals (SEO, SEM, email marketing, social media marketing)

  • Content marketing strategy and execution

  • Google Analytics for tracking, reporting, and optimization

  • Campaign planning, execution, and performance analysis

  • Client consultation and reporting skills

  • Freelancing and entrepreneurship skills in digital marketing

  • Data-driven marketing decision-making and ROI optimization


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