Certificate in Digital Marketing

Certificate in Digital Marketing

Job Description

To equip learners with practical skills in digital marketing, data analytics, and content marketing for effective online business growth.

Objective: The Certificate in Digital Marketing + Google Analytics + Content Marketing is designed to provide learners with hands-on knowledge of digital strategies, online consumer behavior, and performance tracking. The course covers core digital marketing concepts including SEO, social media marketing, email marketing, and paid advertising. Students also learn Google Analytics to monitor, analyze, and optimize website and campaign performance. Additionally, the content marketing module teaches how to create compelling content, develop marketing campaigns, and engage target audiences effectively.

Eligibility Criteria

Criteria 1	Criteria 2	Experience	Training Qualification
12th	Pursuing Continuous Schooling	1 Year	None
12th	Passed	6 Months	None
Degree	Passed	No Experience	None

Sector

Digital, Visual & Social Media

Certifying Bodies

National Education Training And Development

Type of Organisation

Board of Vocational Education

Learning Module In Job Role/Syllabus

Occupation Standards/Syllabus	NCO Code	Mandatory/ Optional	Duration
Module 1: Fundamentals of Digital Marketing Module 2: Website & SEO Module 3: Google Analytics Module 4: Content Marketing Fundamentals Module 5: Advanced Digital Marketing Techniques Module 6: Professional Practice & Marketing Strategy	N/A	Mandatory	3 Months

Career Opportunities

Entry-Level Roles (0–2 Years)

Digital Marketing Executive
SEO / SEM Analyst
Content Marketing Associate
Social Media Marketing Assistant
Marketing Analytics Trainee

Mid-Level Roles (3–6 Years)

Digital Marketing Specialist
Content Marketing Strategist
Social Media Manager
Google Analytics Expert / Web Analyst
Marketing Campaign Manager

Senior-Level Roles (7+ Years)

Digital Marketing Manager / Head
Content Director / Lead Strategist
Analytics & Performance Marketing Manager
Corporate Marketing Consultant
Entrepreneur – Digital Marketing Agency Owner

Freelancing & Entrepreneurship Opportunities

Freelance digital marketing consultancy for businesses
Social media management and content strategy services
Google Analytics-based performance audits and reporting
Launching an online marketing agency or consultancy
Conducting online workshops, webinars, and courses on digital marketing

Duration Hours

Theory :

MAN

Practical :

100 Employability Skills :

20 OJT (Mandatory) :

20

Specializations in Course

Digital marketing fundamentals (SEO, SEM, email marketing, social media marketing)
Content marketing strategy and execution
Google Analytics for tracking, reporting, and optimization
Campaign planning, execution, and performance analysis
Client consultation and reporting skills
Freelancing and entrepreneurship skills in digital marketing
Data-driven marketing decision-making and ROI optimization

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