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Certificate in Social Media Manager

Job Description

To train professionals in managing and optimizing social media strategies, content, engagement, and analytics to build brand presence and drive business growth across digital platforms.


Objective: The Certified Social Media Manager course is designed to provide comprehensive knowledge and practical skills to effectively manage, grow, and analyze social media presence for brands and businesses. The course covers key areas including social media strategy development, content creation and curation, platform-specific best practices (Facebook, Instagram, LinkedIn, Twitter/X, YouTube, etc.), community engagement, social media advertising, and analytics.

Eligibility Criteria

Criteria 1

Criteria 2

Experience

Training Qualification

12th

Pursuing Continuous Schooling

1 Year

None

12th

Passed

6 Months

None

Degree

Passed

No Experience

None


Sector

Digital, Visual & Social Media

Certifying Bodies

National Education Training And Development

Type of Organisation

Board of Vocational Education

Learning Module In Job Role/Syllabus

Occupation Standards/Syllabus

NCO Code

Mandatory/ Optional

Duration

  • Module 1: Foundations of Social Media Management

  • Module 2: Platform-Specific Strategies and Best Practices

  • Module 3: Content Creation and Community Engagement

  • Module 4: Paid Advertising and Campaign Management

  • Module 5: Analytics and Performance Measurement

  • Module 6: Strategy, Governance, and Crisis Management





N/A





Mandatory





3 Months


Career Opportunities

  • Social Media Executive

  • Social Media Strategist

  • Social Media Manager

  • Head of Digital Marketing / Growth Manager


Duration Hours

Theory :

MAN

Practical :

100

Employability Skills :

20

OJT (Mandatory) :

20

Specializations in Course

  • Certificate in Social Media Manager prepares professionals to strategically manage brand presence, audience engagement, paid campaigns, influencer collaborations, and content marketing across social media platforms.

  • Social Media Managers create content strategies, analyze engagement metrics, run performance ads, monitor brand reputation, and build online communities to drive traffic, conversions, and customer loyalty. They combine creativity, analytics, and digital marketing expertise to enhance brand visibility.

  • Certified professionals are in demand across startups, e-commerce brands, agencies, and multinational corporations working on platforms such as Meta Platforms (Facebook & Instagram), LinkedIn, X Corp., and YouTube.


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