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Certificate in Social Media Marketing Executive

Job Description

To train learners in using social media platforms strategically for marketing, content creation, campaign management, and performance analysis to grow brands and engage audiences effectively.


Objective:The Certified Social Media Marketing Executive course is designed to provide learners with an in-depth understanding of social media platforms and how to leverage them for effective marketing and brand building. The course covers the strategic use of major social networks such as Facebook, Instagram, LinkedIn, Twitter, TikTok, and more. Learners will gain skills in creating compelling content, managing social media campaigns, audience targeting, paid advertising, community engagement, and analyzing social media metrics to optimize performance.

Eligibility Criteria

Criteria 1

Criteria 2

Experience

Training Qualification

12th

Pursuing Continuous Schooling

1 Year

None

12th

Passed

6 Months

None

Degree

Passed

No Experience

None


Sector

Digital, Visual & Social Media

Certifying Bodies

National Education Training And Development

Type of Organisation

Board of Vocational Education

Learning Module In Job Role/Syllabus

Occupation Standards/Syllabus

NCO Code

Mandatory/ Optional

Duration

  • Module 1: Introduction to Social Media Marketing

  • Module 2: Content Creation and Strategy

  • Module 3: Social Media Platforms and Best Practices

  • Module 4: Social Media Advertising

  • Module 5: Community Management and Engagement

  • Module 6: Analytics, Reporting, and Trends




N/A





Mandatory




3 Months



Career Opportunities




Duration Hours

Theory :

MAN

Practical :

100

Employability Skills :

20

OJT (Mandatory) :

20

Specializations in Course

Certificate in Social Media Marketing Executive, learners gain practical expertise in social media strategy, content creation, digital advertising, analytics, brand management, influencer marketing, and engagement techniques. This certification prepares professionals for marketing, branding, and digital growth roles across diverse industries including e-commerce, retail, BFSI, hospitality, media, and startups.


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