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Certificate in Social Media Marketing Strategist

Job Description

To train learners in crafting and executing strategic, data-driven social media marketing plans that grow brand visibility and achieve business outcomes.


Objective: The Certified Social Media Marketing Strategist course is designed to equip learners with the strategic, analytical, and creative skills required to build, manage, and optimize brand presence across social media platforms. The course covers the development of social media strategies aligned with business goals, audience targeting, platform-specific content planning (for Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, etc.), campaign execution, and performance measurement using analytics tools.

Eligibility Criteria

Criteria 1

Criteria 2

Experience

Training Qualification

12th

Passed

1 Year

None

Degree

Pursuing Continuous Schooling

6 Months

None

Degree

Passed

No Experience

None


Sector

Digital, Visual & Social Media

Certifying Bodies

National Education Training And Development

Type of Organisation

Board of Vocational Education

Learning Module In Job Role/Syllabus

Occupation Standards/Syllabus

NCO Code

Mandatory/ Optional

Duration

  • Module 1: Introduction to Social Media Marketing Strategy

  • Module 2: Social Media Strategy Planning and Content Frameworks

  • Module 3: Content Creation and Creative Optimization

  • Module 4: Paid Social Media Campaigns and Influencer Marketing

  • Module 5: Social Media Analytics and Optimization

  • Module 6: Strategy Execution, Trends, and Career Building





N/A





Mandatory





3 Months


Career Opportunities

  • Social Media Marketing Executive / Specialist

  • Social Media Campaign Manager

  • Community Manager / Social Media Strategist

  • Content & Social Media Analyst

  • Freelance Social Media Marketing Strategist


Duration Hours

Theory :

MAN

Practical :

100

Employability Skills :

20

OJT (Mandatory) :

20

Specializations in Course

Certificate in Social Media Marketing Strategist prepares professionals to plan, execute, and optimize social media campaigns for brand promotion, engagement, and lead generation. The course develops skills in social media strategy, content planning, paid advertising (Facebook, Instagram, LinkedIn, Twitter), analytics, community management, and campaign optimization.


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