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Diploma in Advertising & Communication Skills

Job Description

To develop students’ skills in advertising, marketing communication, and effective business communication for professional roles in media, marketing, and corporate sectors.


Objective: The Diploma in Advertising & Communication Skills is designed to provide students with comprehensive knowledge of advertising strategies, communication techniques, and media planning. The course covers key areas such as copywriting, branding, digital marketing, public relations, content creation, market research, and campaign management. Students also learn verbal and non-verbal communication, presentation skills, interpersonal communication, and professional etiquette.

Eligibility Criteria

Criteria 1

Criteria 2

Experience

Training Qualification

SSLC

Passed

1 Year

None

12th

Passed

6 Months

None

Degree

Passed

No Experience

None


Sector

Digital, Visual & Social Media

Certifying Bodies

National Education Training And Development

Type of Organisation

Board of Vocational Education

Learning Module In Job Role/Syllabus

Occupation Standards/Syllabus

NCO Code

Mandatory/ Optional

Duration

  • Module 1: Introduction to Advertising and Communication

  • Module 2: Marketing and Consumer Behavior

  • Module 3: Advertising Media and Techniques

  • Module 4: Communication Skills Development

  • Module 5: Campaign Planning and Execution

  • Module 6: Professional Skills and Emerging Trends





N/A





Mandatory





1 Year



Career Opportunities

Entry-Level Roles (0–2 Years)

  • Advertising Executive / Assistant

  • Copywriter / Content Writer

  • Marketing Communication Assistant

  • Public Relations Assistant

  • Social Media Executive

Mid-Level Roles (3–6 Years)

  • Account Executive / Account Manager (Advertising Agencies)

  • Marketing Communications Executive

  • PR Executive / Coordinator

  • Digital Marketing Executive / Manager

  • Media Planner / Coordinator

Senior-Level Roles (7+ Years)

  • Creative Director / Advertising Manager

  • Marketing Communication Manager

  • Brand Manager

  • PR Manager / Corporate Communication Head

  • Digital Marketing Strategist

Government & Public Sector Opportunities

  • Public Relations Officer in government departments

  • Communication Officer in public sector organizations

  • Media & Advertisement Officer in state or central agencies

Entrepreneurship Opportunities

  • Advertising agency or consultancy

  • Digital marketing services for SMEs

  • Content creation and brand communication services


Duration Hours

Theory :

MAN

Practical :

200

Employability Skills :

​

OJT (Mandatory) :

20

Specializations in Course

  • Advertising strategy and campaign planning

  • Marketing communication and public relations

  • Media planning and digital marketing

  • Copywriting and content development

  • Brand management and audience engagement


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