Diploma in Advertising & Communication Skills

Diploma in Advertising & Communication Skills

Job Description

To develop students’ skills in advertising, marketing communication, and effective business communication for professional roles in media, marketing, and corporate sectors.

Objective: The Diploma in Advertising & Communication Skills is designed to provide students with comprehensive knowledge of advertising strategies, communication techniques, and media planning. The course covers key areas such as copywriting, branding, digital marketing, public relations, content creation, market research, and campaign management. Students also learn verbal and non-verbal communication, presentation skills, interpersonal communication, and professional etiquette.

Eligibility Criteria

Criteria 1	Criteria 2	Experience	Training Qualification
SSLC	Passed	1 Year	None
12th	Passed	6 Months	None
Degree	Passed	No Experience	None

Sector

Digital, Visual & Social Media

Certifying Bodies

National Education Training And Development

Type of Organisation

Board of Vocational Education

Learning Module In Job Role/Syllabus

Occupation Standards/Syllabus	NCO Code	Mandatory/ Optional	Duration
Module 1: Introduction to Advertising and Communication Module 2: Marketing and Consumer Behavior Module 3: Advertising Media and Techniques Module 4: Communication Skills Development Module 5: Campaign Planning and Execution Module 6: Professional Skills and Emerging Trends	N/A	Mandatory	1 Year

Career Opportunities

Entry-Level Roles (0–2 Years)

Advertising Executive / Assistant
Copywriter / Content Writer
Marketing Communication Assistant
Public Relations Assistant
Social Media Executive

Mid-Level Roles (3–6 Years)

Account Executive / Account Manager (Advertising Agencies)
Marketing Communications Executive
PR Executive / Coordinator
Digital Marketing Executive / Manager
Media Planner / Coordinator

Senior-Level Roles (7+ Years)

Creative Director / Advertising Manager
Marketing Communication Manager
Brand Manager
PR Manager / Corporate Communication Head
Digital Marketing Strategist

Government & Public Sector Opportunities

Public Relations Officer in government departments
Communication Officer in public sector organizations
Media & Advertisement Officer in state or central agencies

Entrepreneurship Opportunities

Advertising agency or consultancy
Digital marketing services for SMEs
Content creation and brand communication services

Duration Hours

Theory :

MAN

Practical :

200 Employability Skills :

OJT (Mandatory) :

20

Specializations in Course

Advertising strategy and campaign planning
Marketing communication and public relations
Media planning and digital marketing
Copywriting and content development
Brand management and audience engagement

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