Certificate in Digital Marketing Specialist – Tourism & Hospitality
Job Description
To train professionals to develop and implement effective digital marketing strategies that drive growth and engagement in tourism and hospitality.
Objective: This course is designed to equip professionals with the knowledge and skills to plan, execute, and optimize digital marketing strategies specifically for the tourism and hospitality industry. Participants will learn about SEO, social media marketing, content marketing, email campaigns, online advertising, analytics, and reputation management tailored to hotels, resorts, travel agencies, and tourism destinations.
Eligibility Criteria
Criteria 1 | Criteria 2 | Experience | Training Qualification |
12th | Pursuing Continuous Schooling | 1 Year | None |
12th | Passed | 6 Months | None |
Degree | Passed | No Experience | None |
Sector
Tourism & Hospitality
Certifying Bodies
National Education Training And Development
Type of Organisation
Board of Vocational Education
Occupation Standards/Syllabus | NCO Code | Mandatory/ Optional | Duration |
| N/A | Mandatory | 3 Months |
Learning Module In Job Role/Syllabus
Career Opportunities |
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Duration Hours
Theory :
100
Practical :
100
Employability Skills :
20
OJT (Mandatory) :
20
Specializations in Course |
This program equips learners with expertise in hospitality-focused SEO, OTA marketing, social media & influencer campaigns, paid advertising, content marketing, reputation management, CRM & email automation, website conversion optimization, and performance analytics, enabling organizations to drive bookings, brand visibility, and guest engagement across digital channels. Graduates are in demand across hotels, resorts, travel agencies, tour operators, airlines, cruise lines, OTAs, destination marketing organizations, and hospitality brands. Key skills developed through the course
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